Sunday, March 16, 2008

Facebook vs LinkedIn: and the winner is...




Facebook or LinkedIn? LinkedIn or Facebook?

Seems like the conversation du jour these days. As I have said here many times I look at the three "biggies" in the social media world like this:

1. LinkedIn is a serious socal networking site (if you can even call it that) strictly for people looking to build serious business relationships. I have been with them from just about the beginning (2003 I think) and they recently went thru a major redesign...more Facebook like in both appearance and functionality.

2. Ah Facebook...while I don't take it quite a seriously as LinkedIn I am somewhat addicted...on a number of levels...it's fun, its got lots of fun stuff (those widgets are cool but too many of them get annoying) and there are lots of people I have met thru Facebook.

3. MySpace: don't care, not interested and don't want to have anything to do with it.

That said, I came across an interesting article in ComputerWorld entitled: "Facebook vs LinkedIn: Which is better for business" As they say, you be the judge.

-Bill


Facebook vs. LinkedIn: Which is better for business?
We test two top social networking sites with six business problems
By Preston Gralla and Jake Widman

March 4, 2008 (Computerworld) Social networking is no longer the Next Big Thing; it's now as much part of our Web experience as search engines. Previously considered the province of kids who wanted to keep up with class gossip, social networking services are being co-opted by grownups who are examining ways to use them both within and outside of their places of employment.

At least one social networking site, LinkedIn, has been vying for an adult usership since its introduction in 2003. LinkedIn allows users to create and maintain a list of their professional contacts (and friends as well); the purpose is to be able to network — to have access to your contacts' contacts, and in that way further your professional outlook. You want to find a job? A new sales opportunity? Information about a client? Here's a way to do that.

LinkedIn has remained remarkably stable in its services. It has made some concessions to Web 2.0 expectations by adding a job board as well as areas where you can find recommendations for service providers or answers to questions. It also offers premium services that allow users to access more information and the ability to contact second- or third-degree contacts (in other words, friends of friends of friends). However, it has not swerved from its original mission: to be a business-only service rather than a more generalized social networking site.

FOR THE COMPLETE STORY CLICK HERE

1 comments:

Cameron L. Martindell said...

Yup. Gotta agree with that assessment, Bill. though, I do have a MySpace page as some of my musician friends blog on it and that's the only place I can get it. Thank goodness for the RSS feed in my reader.